No one talked about Jaguar before, but now everyone is talking about Jaguar. Hundreds of millions in free media and everyone wanting to see the car...Genius. The rich folks will line up just fine if the car looks good. Rich people tend to be educated people and don't get scared by a 30 second unconventional brand video.
Yes, copy nothing. Just copying all the woke nonsense from 1000 other companies that went bankrupt as a result. Congratulations Jaguar. One less customer
You're right, this has the feel of a project done by school kids that don't even have a driving license. It's more suited to selling handbags rather than cars.
How to relaunch your brand for a new generation of customers that have no relation to your previous ones. They have over one million followers on Instagram and deleted all of their existing content. Ballsy.
@@vincentvilleneuve7297 i know, some of them even run away from them (This comment exists because on my end, my first comment no longer exists bc RUclips)
The young artistic people in this advert can’t afford a Jaguar and wouldn’t want one. Jag owners I know are all middle aged or retired, deeply traditional and conservative people who are proud of their business achievements and hard work. This isn’t rebranding, this is a completely new and unrelated company. If Jaguar doesn’t recognise this and change things back immediately, it’ll be dead in months. Edit - on the other hand this is a genuinely amusingly awful advert, like a parody, so is fun in that regard.
The funniest part about this ad is that if you had no idea what Jaguar sells... you'd still have no idea what the hell they're trying to sell to you after watching this.
@johnPxIV freaks playing dress up and wanting everyone's kids to look around at them, that's why they dress up as fairy's, kids love fairy's and these nonces can get them in quicker..
It's got to be a marketing ploy to create outrage/engagement, before "hearing" the feedback and going back to the original logo. No way a professional marketing team at an international brand can't see how much this looks like a bad parody of a 90's perfume ad.
@@AllegedlyElPresidente. I've been in marketing for a decade, and 7 for car industries. One golden rule in marketing one must never forget is to know who we are talking to, or more plainly who we selling our products to. From what I can see, whoever created this doesn't know who they are talking to, or perhaps talking to someone I never met. what's worse, I don't think whoever created this understands cars, or what real luxry is. If I am sitting in their car, I would be very confused.
@@ericshang7744 best comment on here. Confusing is the word. I have no idea who they are aiming to attract as future customers. This could be a Ratners moment.
@@trucknr There shouldn’t even be a gender studies unless it’s a class on the differences between men and women. Like wtf is a four year long Gender Studies degree? Now we have literal DOCTORS saying men can get pregnant. Lunacy.
@@ClassicTrialsChannelactually they try to hide it but the woke trans demographic is actually extremely well off. poor people can’t afford to be trans they actually have to have real jobs
Literally this. At least a beer made it into their commercial. I have no idea what this is. If Jaguar wasn't already a brand name, I'd have no clue what their product is.
Brother, what about this was gay. The rebranding sucks but nothing in this ad promoted the lgbtq community. Looks like standard European fashion modeling to me. xD
I still recall that one commercial about the 2018 Vantage and it displayed quiet a lot of rather vulgar imagery at several shots but even then, it's nowhere as bad as that rebranding move by Jag.
Honestly they got me out already at mark 9sec. One thins for sure, I do not identify as an invisible Jaguar. But I would wage they managed a little more than just discourage to buy a Jag, now. I'm not sure the brand will ever get back from that. Let me grab a BudLight and watch it all unfold. Cheers
It's their way of getting to net zero on carbon emmissions: just stop themselves from selling any cars! It will massively reduce the Jaguar carbon footprint, a genius move.
@jxy4239 you say that in jest but it's actually very much the plan. Destroy every brand so no one wants to consume anything but what Greta and Soros want.
Not hilarious -- these people were not trying to be funny, they were sincere in their comments and I agree with them. The Jaguar person who put this ad together has lost his mind.
one positive, if you are in the market for a Jag and now aren't too embarassed to drive it, the prices will drastically come down and make this the best time to buy
Jaguar would have done better by concentrating on making their range of cars more reliable before coming up with rebranding nonsense. Thats the only reason I haven’t bought one.
I don't care about logos that much but this may have shown they've taken too far in that rebranding process and end up alienating Jag enthusiasts from the usual growling and leaping feline theme that has become a staple of Jaguar's image for decades.
It doesn't work like that, my friend. In today's world, the only person that needs to like it is the chief marketing officer and nobody will dare bringing he/she/it/E.T back to reality. In the past, the CEO or any other Sr executive would speak up against their marketing peer, but in today's world ... 99% of executives are scared or just don't give a damn about it as long as they receive the bonus next year. Welcome to the 20's.
I know it can be scary to speak up about anything woke at work. So somebody proposed and was backed up by a manager, and nobody dared to state the obvious for the fear of being shamed.
I came here to say the same thing. Now when I see a Jaguar, I’m gonna wonder if the owner knows how embarrassed to be. This woulda been fine in 2021-22, peak wokeness. This last election was a referendum on that insanity. The marketplace is gonna speak LOUDLY to Jaguar corporate.
Depends on when you bought it. If it was a time when they still made actual cars then it is more symbolic of a dead brand, kind of like driving a triumph or a Saab
Jaguar made this ad to confuse and bend gender and to eventually fill the mandate to lower the population, which is why they have an all electric vehicle mandate. This will be removed through shadowbanning for being too close to reality.
I used the word trump and was not shadowbanned. This jaguar ad is to sew less relationships, to bend reality, and to lower the population, and demand all electric vehicle mandate. This comment will be removed and shadowbanned for being too close to reality.
'Copy Nothing' yet they couldn't come up with their own brand name, just straight up copied the name of those beautiful animals. They lucky those large cats didn't sue them.
Yep, a direct copy of the last 10 years of stereotype woke people. Seen this type of terrible advert hundreds of times before; usually for perfume! Nothing original or innovative - just a blatant copy.
I genuinely thought this was a new fashion brand that somehow had the same name as the car company I never wouldve thought that this video was released by the car company
Lets see. Gen Z woke stuff for a brand that sells to conservative 40 +- somethings. Dude dressed like a poodle. spinning meth head. No car in sight. Wtf
I’ve had the itch to buy a Jaguar for a long time. A British gentleman’s car. However, Jaguars are difficult to maintain and service in Finland. Fortunately, this new image shift has completely killed any desire to buy a Jaguar.
Why are people calling it woke? Are Jag drivers terrified of colour, or fashion, or futuristic aesthetics? It's a weird ad for a car but my mind boggles at the "woke" accusations
You are playing with the livlihoods of thousands of people... not just JLR staff but also suppliers and the automotive industry as a whole (worldwide). The comment section here is just a small snapshot of how the market will react. I implore you to re-think the direction for Jaguar before it is too late.
And the hammer from the Apple commercial in the 80s... And the opening of Friends where they all sit in unison. A dash of CATS and some stuff from Barnum and Bailey.
This rebranding is going to be studied in marketing classes in colleges around the world for the next 50 years on how to instantly drive a prestigious brand directly into a wall at full speed.
8 дней назад+5
100%, biggest most established car brand decides to ruin its reputation of 104 years with this junk. IMMEASURABLE L
Jaguar has been garbage for decades. Their last ditch effort was to take free ESG money and hope they can still stay afloat, hence this. In fact, I expect every British car brand to try this soon, since brits can't make reliable cars to save their life.
I can imagine the board being shown this and no one said a thing because they were too scared they would be sacked/sued for being some kind of phobic if they said this advert is not for Jaguar.
Jaguar's pronouns are Was/Were.
No they are only Was & Has been
@@Latham74 best comment EVER!!!! 😂🤣😂🤣😂
Gold
Brilliant
That was good !
The only thing brave about this ad is to leave the comments section on.....
It will be turned off soon.
That is an excellent comment
😂
This wins the comment that made me smile and laugh the most - how on earth did they think this was going to go well??!!
I don't know. It's kind of based of them to bring this out at the very moment that other brands backtrack.
you're selling cars to rich people, not the TellyTubbies.
😂
😂
🎶 they've made it into a monster and I mean that most sincerely.
By the way,
Which one is Po? 🎵
No one talked about Jaguar before, but now everyone is talking about Jaguar. Hundreds of millions in free media and everyone wanting to see the car...Genius. The rich folks will line up just fine if the car looks good. Rich people tend to be educated people and don't get scared by a 30 second unconventional brand video.
@@afellowinnewengland6142 no.
Easy, go woke, go broke. Fire your marketing team. You’ve destroyed your brand for ever.
This isn't an ad, it's Jaguar's funeral.
A colorful one
Legit...
@leooo770 - a colourful funeral is still a funeral
DID THEY LEARN NOTHING FROM THE DYLAN MULVANEY FIASCO???
This is like the film 'The Producers' when they went to hire a choreographer.
My Jag just lost 90% of it's value.
Nice Faguar you got there
That's after losing 60% of its value when driven off the lot. Bad day for Jag ownership
Whole company is now worth less than the price of an Ingenium engine.
Not to worry you lost 90% of the remaining 5%
My condolences :(
Fire everyone in marketing responsible for this.
@@lastson5014 I would say.. this has nothing to do with marketing. It’s leftisting.
I'm sure this stupidity was approved at the very top
I bet they’re getting promoted instead
@@lastson5014 Jaguar has been struggling for decades. Somebody just wanted to finally seal the deal in killing off a classic brand
Boss: "Where's the cars"?
Marketing: "We sell cars"? "We're an auto company"?
Boss: *Kicks them all out the door and windows*
I delete ordinary, I delete Jaguar from my list of cars to buy.
you mean toy cars
You never were going to buy one.
way to go, Ricky!
This will go down as one of the worst marketing decisions in history
(Cough) Bud Light (Cough)
@@Larry True. Why don't people learn from that?
It already has.
Coca Cola: Hold my beer:)
This just in - Anyone who buys a Jaguar today will receive a full case of Bud Light, a pack of Gillette razors and a gift card to Target.
102 Years Old Company…
…Destroyed in 30 seconds
Gone in 30 seconds😂😂😂😂
Just like in the Bible. Gays destroy everything. 🤣🤣🤣
Agree
31 seconds lol
😢😢
I'm sorry what exactly are we trying to sell with this ad? Elevators, rocks, or being gay on Mars?
jajaja
They're selling stunning and brave market depreciation.
Yes,
😂😂😂😂mate i fell off my chair laughing
This ad was for those who SLAY...... 😆😆😆
Yes, copy nothing. Just copying all the woke nonsense from 1000 other companies that went bankrupt as a result. Congratulations Jaguar. One less customer
"Are you sure this will help us sell more cars?"
"Cars?"
🤣🤣😂
You're right, this has the feel of a project done by school kids that don't even have a driving license. It's more suited to selling handbags rather than cars.
Underappreciated comment
BLM
Cue Mick Dundee - "What's a car?"
How to destroy your brand in 30 seconds.
How to relaunch your brand for a new generation of customers that have no relation to your previous ones. They have over one million followers on Instagram and deleted all of their existing content. Ballsy.
They are reimagining the company as bankrupt
@@andrewm79615😂😂😂 Well said
@@andrewm79615 it's their new pronounce
also: go full EV for no reason
This comments section restored my faith in humanity.
😃👍
Now we all know just to stick with BMW. This will sink the brand.
We ARE the majority. Don't let the media gaslight you.
RIP Mike. The legend.
Me too 👍
Whoever idea was to ruin this beautiful brand deserve jail time.
I guess Jaguar identifies as bankrupt
Jaguar fans will be identifying as non-buy-nary pretty soon
No need to identify, profit and loss reports are based on facts, not a spectrum 😂
Go woke, go broke.
Go woke go broke!
Genius comment! 😆🤣
Owning a jaguar just became embarassing.
I felt exactly the same 😢
Literally this!
Why?
@@BrunoHeggli-zp3nlif you have to ask then you should be embarrassed
@@BrunoHeggli-zp3nl Why? Did you watch the freakin' commercial?!
"Copy Nothing"
> *copies tone deaf brand simplification trend*
Looks to me like they are copying Gillette.
Copies LGBTQ campaign
I laughed at the irony when I saw that. What in the world were they thinking
They somehow managed to apply globohomo/corporate art style to live-action actors.
Fhagguar.
I didn't realize that jaguar turned into a makeup company wtf😭
Copy Nothing ❌
Become Nothing ✅
Yes! Jaguar! Be nothing!
The fact that Nothing is a phone brand.
imagine selling to a minority of a population and still targeting the wrong people
These people don't buy Jaguars...
Yeah, and most of these minorities runs away from jaguars
This is a great comment.
@@vincentvilleneuve7297 i know, some of them even run away from them
(This comment exists because on my end, my first comment no longer exists bc RUclips)
You forgot the "extreme" adjective before "minroty"... hilariuos commant!!
Weird way to announce bankruptcy
my thoughts as well
😂😂😂😅
😂
😂😂😂😂 Jaguar se autopercibe como un ex fabricante de autos atrapado en una empresa. Se autopercibe como OLDSMOBILE y ahora está cumpliendo su sueño
Yes, it is.
This isn’t an ad for a car, it’s an ad for a new planet.
Jaguar is selling planets now
Cats have nine lives, I think Jaguar has just used all of them.
😂😂😂💀
😂😂😂 Yaah
😂😂😂😂😂
Yup, all in one go :D
how exceedingly apt
Bud Light: "Let's make the worst marketing decision ever"
Jaguar: "Hold my car"
What car?
@@RicsKeldinTheMaskedWarrioruh, hold my dress
@@darrylfett8805 yeah that makes more sense
@@RicsKeldinTheMaskedWarrior 🤣🤣🤣
Hahahahahahahhahahahhahaha. The best comment ever
This feels like an advert for condoms
More like STD awareness for the Zoid Zerbs
Wtf I do not want to know where you get ur rubbers from sounds like a dystopian nightmare 😂
😂😂😂😂😂😂😂😂😂
and prep
Copy nothing...includes DNA 😂
Someone must have been on a LSD trip making this. I won’t come close to buying a jag now. What a joke of a company.
Wtf is this?..
Last chuck of the dice I guess..
Gay
Hideously diverse slop
it certainly wasn't a car commercial.
Someone got taken in by the new Dr. Who and thought the world really had turned upside down.
Hey Jaguar, blink twice if Blackrock is blackmailing you…
😂
😂
soon to be rebranded Hag-uar. They are own by Tata, a motor company from India
😂😂
Bkackrock is scary af
I'm a Jaguar Land Rover technician, and I'm very concerned and disappointed.
I'm an advertising executive and I'm now on the dole 😊
It must be tough. I know what it feels like when a company re-brands. It has never been this severe. God knows what is coming down your pipeline.
You must be really busy.
@@zaphod-x ok ... reading all your replies shows you are probably a butt hurt woke Karen lol
Better find a new job or turn lesbian i suppos
The young artistic people in this advert can’t afford a Jaguar and wouldn’t want one. Jag owners I know are all middle aged or retired, deeply traditional and conservative people who are proud of their business achievements and hard work. This isn’t rebranding, this is a completely new and unrelated company. If Jaguar doesn’t recognise this and change things back immediately, it’ll be dead in months.
Edit - on the other hand this is a genuinely amusingly awful advert, like a parody, so is fun in that regard.
The funniest part about this ad is that if you had no idea what Jaguar sells... you'd still have no idea what the hell they're trying to sell to you after watching this.
They sell models and a rock, right?
@johnPxIV freaks playing dress up and wanting everyone's kids to look around at them, that's why they dress up as fairy's, kids love fairy's and these nonces can get them in quicker..
Anyone with enough money to buy one already knows. Most people in this comment section are certainly not in this group.
@@DesideriusTheSerious What kind of people are their customers? Do you think they're happy with this?
colorful organic vegan friendly buttplugs?
if it wasn't on the official channel i'd assume this was a parody
@@bell1876 Can't be a parody when it has nothing to do with the source material. I.e. cars. 😂
Same
It is something like Saturday Night would do..kind of funny if it's not real but not very funny.
It's got to be a marketing ploy to create outrage/engagement, before "hearing" the feedback and going back to the original logo.
No way a professional marketing team at an international brand can't see how much this looks like a bad parody of a 90's perfume ad.
I'm still not so sure...
This is what a gender studies degree gets you.
*Bud Light marketing team moved to JAGUAR*
@@AllegedlyElPresidente. I've been in marketing for a decade, and 7 for car industries. One golden rule in marketing one must never forget is to know who we are talking to, or more plainly who we selling our products to.
From what I can see, whoever created this doesn't know who they are talking to, or perhaps talking to someone I never met. what's worse, I don't think whoever created this understands cars, or what real luxry is.
If I am sitting in their car, I would be very confused.
BOOM BABY
@@ericshang7744 best comment on here. Confusing is the word. I have no idea who they are aiming to attract as future customers. This could be a Ratners moment.
@@trucknr There shouldn’t even be a gender studies unless it’s a class on the differences between men and women. Like wtf is a four year long Gender Studies degree? Now we have literal DOCTORS saying men can get pregnant. Lunacy.
Wish Jeremy Clarkson was still doing Top Gear. Would have loved to see him rant about this.
PS : Goodbye Jaguar 🥲
Was just thinking this exact thing!!!! 😂
This rebrand and ad campaign is the perfect answer to the question: ‘How do we alienate our legacy owners while not attracting new buyers?’
yep. Jags arent cheap. this minority arent the once buying their cars.
🤮
@@ClassicTrialsChannelactually they try to hide it but the woke trans demographic is actually extremely well off. poor people can’t afford to be trans they actually have to have real jobs
Spot on.
Yes, that's correct
By definition, a jaguar is a predator. Not this kind of predator though
Underrated comment.
They gave us child molesters vibe and dirty anus
Love this comment! 😂
Aliens & Predators
This just in - Anyone who buys a Jaguar today will receive a full case of Bud Light, a pack of Gillette razors and a gift card to Target.
Budweiser marketing team: "nobody will ever do worst than us!"
Jaguar marketing team: "hold my Bud light..."
Underrated comment 😂
Literally this. At least a beer made it into their commercial. I have no idea what this is. If Jaguar wasn't already a brand name, I'd have no clue what their product is.
Copy nothing... As they are busy copying bud light. Super smart
Literally managed by the same guy. Lmao
Budweiser: phew, at least we can live peacefully
*Jaguar ad released*
Jaguar: we sell cars to a select minority of the population
Marketing agency: Minorities? Say no more!
"How gay and weird do you want this?"
"Yes."
This is my favourite comment on here, and i've wasted my entire morning reading them all.
LOL
Brother, what about this was gay. The rebranding sucks but nothing in this ad promoted the lgbtq community. Looks like standard European fashion modeling to me. xD
@GenericTrash theres no way you just watched the same thing we watched and then asked where was the gay?
@@j.a.g.8689 Please explain because I'm not seeing it. I know what gay looks like because I've seen Lindsey Graham.
probably the most effective Aston Martin Ad so far
I still recall that one commercial about the 2018 Vantage and it displayed quiet a lot of rather vulgar imagery at several shots but even then, it's nowhere as bad as that rebranding move by Jag.
leave my AM alone 🤣🤣🤣
Yo, what my AM gotta do with this 😂😂😂
@@Limaondatrack that it will skyrocket their sales, because there will be lot of former Jaguar owners which will change brand to Aston
buy AM shares now..!!
i wonder how jaguar stock doing this morning...
How to convince someone to not buy a jaguar in 30 secs
I am interested in what the Jaguar buyers will purchase. They have lots of choice. The executive saloon car market is dead.
@@johncarter7355 Volvo.
They did that before GTA 6
@@johncarter7355 I went from Jag to Tesla a year ago. Today, I can really say it was for the best.
Honestly they got me out already at mark 9sec. One thins for sure, I do not identify as an invisible Jaguar. But I would wage they managed a little more than just discourage to buy a Jag, now. I'm not sure the brand will ever get back from that. Let me grab a BudLight and watch it all unfold. Cheers
Until recently I couldn't afford the price of a Jaguar. Now, I can't afford the embarrassment!!!
Jaguar: “I want to destroy all my legacy and achive zero sales as soon”
Head of marketing: “Say no more”
BRILLIANT!!!!!
It's their way of getting to net zero on carbon emmissions: just stop themselves from selling any cars! It will massively reduce the Jaguar carbon footprint, a genius move.
Go woke. Go broke.
@jxy4239 you say that in jest but it's actually very much the plan. Destroy every brand so no one wants to consume anything but what Greta and Soros want.
Jaguar was dying from irrelevancy, so it decided to shoot itself in the head while jumping off a cliff with this ad.
underrated comment
Awesome analogy
RIP the gun that was used. It didn't deserve to go off a cliff, now it can't be sold at auction.
Into the mouth of a crocodile wearing a suicide bomber vest which then explodes.
it's Draguar now!
After watching this video I was diagnosed with stage 3 cringe
I believe that level is terminal.
I'm so sorry. I hope you recover. 😢
i would never buy a Car from a Manufacturer who promotes his Products with synthetic Plastic People in shocking Colors.
Stage 5 actually 🗿
En la primera vista del video me contagie sidx.
Jaguar: Self Driving itself into oblivion.
This marketing agency is completely out of touch.
No it's not. This made me want to buy one or even 2 Jaguar vehicles.
@ based on a preview of the campaign look?
@@fphagfphag6192 I doubt you even know what a Jaguar vehicle looks like...
Jews
@@fphagfphag6192 you overestimate the width for your second car to fit into your long garage
I feel sorry for the engineers. So much effort to create classy cars only to have their work devaluated by marketing team.
so true... this bs is destroying every industries
Maybe those engineers would've created a technically amazing car
who is head of the marketing??? Is he from LGBTQ++ community?
The marketing's not actually that dumb.
haha so true!!
THANK YOU SO MUCH JAGUAR!! Without this commercial I would never seen this HILARIOUS comment section 😂
Yeah, I came here for the comments!
Here for the comments, they don’t disappoint 😂
You mean jaGuAr
Not hilarious -- these people were not trying to be funny, they were sincere in their comments and I agree with them. The Jaguar person who put this ad together has lost his mind.
@@bevf2731 You're missing out. The only value left in a Jaguar is the comedic value. 😂
one positive, if you are in the market for a Jag and now aren't too embarassed to drive it, the prices will drastically come down and make this the best time to buy
The 1% you're pandering for, don't have jobs & can't afford a new Jaguar
Exactly, mate!! Exactly. 🤣🤣😂😂
or an old one..
Exactly! How does a multi billion dollar company not know their own audience?
@@esportbets Because the CEOs grew up with private planes. They probably think a Jaguar is "just another cheap car everyone can afford". 😂
@@ForcefighterX2That makes so many sense tbh
Even a high school economics student could ID this as company suicide. Never leave your base customer.
Probably a DEI hire
Exactly. Jaguar taking page out of the Stellantis/Dodge playbook. Look how that's going right now. 🙄
@@Fade2BlackSS More like a page from the Bud Light playbook.
@@TruGank Damn, that too. That's definitely a combination for failure.
Jaguar would have done better by concentrating on making their range of cars more reliable before coming up with rebranding nonsense. Thats the only reason I haven’t bought one.
If you asked a marketing team to help you destroy a brand and eventually lay off all your employees, they would come up with this same commercial.
This is like the film 'The Producers' when they went to hire a choreographer.
this one started with the CEO
That already happened. If the people commenting here had actually bought Jaguar cars, we wouldn't be here. We didn't.
@@skwdenyer Jaguars aren't that expensive. Are you guys really that messed up on money?
@@ExecutiveAutomotiveSocietyits not about money - everyone liked old Jaguar ads, liked cars even but bought BMW's.
It'll be sad to live in a world where the iconic jaguar brand has gone bankrupt. What were you thinking?
This will go on as the worst new Jaguar logo ever.
I don't care about logos that much but this may have shown they've taken too far in that rebranding process and end up alienating Jag enthusiasts from the usual growling and leaping feline theme that has become a staple of Jaguar's image for decades.
Correction: the worst logo ever!
jaGUar
@@edmn Oh yes, of course?!
reminds me of the GM logo
Marketing team heard "we need the commercial to focus on the trans mission"
It identifies as Oil Pansexual
That is hilarious
you get free puberty blockers for life with Jag!
literally hilarious
pretty good 🤣
Delete ordinary and replace with what, exactly? Angry people dressed as rainbows?
Women with dcks
@@MikeJohnMentzer yep exactly what we see everyday on TV for the trained eye!
Angry woke people dressed as rainbows
And not even a full rainbow, they forgot green and blue and purple!
I was told that was ordinary.
Jaguar: When you spend the entire ad budget on costumes and forget the cars.
"Copy nothing" - basically made a weird Balenciaga/Zoolander parody to advertise their ///CAR/// brand.
"I fell like I'm taking Crazy Pills!"
-Mugatu
what..."they" make cars...??...whoever for though....
@@stratman9449insane people
Ah yes, Baal Enci Aga: devil worship
@@Trakker1985 One of the hermaphrodites is giving us the Blue Steel look
Other car companies: new car bigger, faster, more comfortable
Jaguar: new car gay
All LGHDTV CLOWNS ARE IN THE AD
Minus the car😂
If it had a car at least...
Gayest car on the market
Gay car go all night
Nothing says sleek apex predator like teletubbies cosplay.
😂😂😂
Well, they are predators.
Just more interested in young boys than some herbivore ruminant.
Especially the old painter-f@g...
*applauds*
Lol :D
i was thinking the same..... looks like the stereotypical..... cough cough....
That's the worst thing that I've ever seen, absolute decadence
What’s crazy is that a whole marketing team at Jaguar thought this was a good idea
It doesn't work like that, my friend. In today's world, the only person that needs to like it is the chief marketing officer and nobody will dare bringing he/she/it/E.T back to reality. In the past, the CEO or any other Sr executive would speak up against their marketing peer, but in today's world ... 99% of executives are scared or just don't give a damn about it as long as they receive the bonus next year. Welcome to the 20's.
I know it can be scary to speak up about anything woke at work. So somebody proposed and was backed up by a manager, and nobody dared to state the obvious for the fear of being shamed.
@@KalymotxoIIthen CMO at Jaguar = frigging stupid.
Jag is now infested with woke virus.
Infested with crap people
Worst marketing decision…
Ever.
I’d be embarrassed to own a Jag.
I’d be embarrassed to a approve this “thing”
I came here to say the same thing. Now when I see a Jaguar, I’m gonna wonder if the owner knows how embarrassed to be. This woulda been fine in 2021-22, peak wokeness. This last election was a referendum on that insanity. The marketplace is gonna speak LOUDLY to Jaguar corporate.
Depends on when you bought it. If it was a time when they still made actual cars then it is more symbolic of a dead brand, kind of like driving a triumph or a Saab
It is bad. However, Bud Light with Dylan Mulvaney was worse.
Especially with that font on their name, it's a car brand, not a clothing company.
When your marketing department decides it's a good idea to smoke meth and crack at the same time
Did they used to work in the marketing department at Bud light?
😂@@80sVidLover
Nah they snort smoke and smoke crack 💀
smoking puberty blockers
Now we know where the Bud light marketing lady went after she got fired and nearly destroyed Bud light!
Jaguar is having a Gillette moment. Gillette wrote down 8 billion dollars afterwards.
did jaguar choose this ad just to destroy their 102 years of legacy ?
Yes. Now they just need to replace the J with a G ;)
G means Gay@@AGirlHasNoName1.618
No public company is safe with Larry Fink around
Gayuar 😂😂 @@AGirlHasNoName1.618
@@AGirlHasNoName1.618 gayguar😂😂
That Aston Martin undercover agent really did wonders.
Lol
🤣
Sabotage done right.
The only "stunning and brave" thing about this ad is that they left the comments on.
Wow I said almost exactly the same thing before reading this and now I feel like Erik from Comment Etiquette
its too soon to close them. We will see in few days
Not brave. It's the bog standard plan: do some stupid marketing, wait for the Internet to make fun of them, cry about the MEAN COMMENTS.
Poor jaguar. Got its logo changed to look like dyson, killed the cat, and shoved its customers. Like they are trying to bud light themselves.
Who did this? The Paris Olympics opening ceremony creative team?
🤣🫢👌
An affirmative action hire.
wow, you are on point with that assumption. It has exactly the same vibes, althogh opening was purely satanic
Of course that is very true, because they are both trash
brave.. and stunning
"Copy Nothing"? This WHOLE THING is a bad copy, almost parody, of the modern art debacle. Its bizarre how self unawares these people are.
Why would they do this....AFTER Trump won? Told you 🤡
Jaguar made this ad to confuse and bend gender and to eventually fill the mandate to lower the population, which is why they have an all electric vehicle mandate. This will be removed through shadowbanning for being too close to reality.
I used the word trump and was not shadowbanned. This jaguar ad is to sew less relationships, to bend reality, and to lower the population, and demand all electric vehicle mandate. This comment will be removed and shadowbanned for being too close to reality.
So I guess I am too close to the answer?
When they said copy nothing, they meant don't copy anything from the old jaguar.
Thanks for making used jaguars affordable with one ad.
You have a good point! Guaranteed there will be people getting rid of their jaguars from this.. if you have extra money jump on the deals.
Used jaguars have some of the highest depressiation of any car. Don't worry they are already cheap. Probably because the reliability is god awful.
Used jaguars that remind people of the heyday of the brand will probably appreciate despite their poor reliability
They have a reputaion as one of the most expensive cars to keep running and now the gayest on top of it
good point 😂
'Copy Nothing' yet they couldn't come up with their own brand name, just straight up copied the name of those beautiful animals. They lucky those large cats didn't sue them.
I had never seen such a colorful funeral
🤣
It's colorful to attract children. 😢
color me sad!
They nailed their coffin with flying colors
The funeral of a former famous brand...🫣👍👏
Guy buys Jaguar two days ago and feels like James Bond...wakes up today and everyone thinks he's RuPaul 😭
Bond usually uses Aston Martins. If anything, a Jaguar is a villain's car.
@moiseulpasmoi The aesthetic they've been going for before this is very "double-o". They're def the villains car now though 😂
I'd be cancelling my Faguar purchase as fast as I can and buying ANY other car ... Toyota, Audi ... ANYTHING !
😂😂😂
@@moiseulpasmoiLol you gave him a big L
In 10 years no one will remember that Jaguar once built cars.....
In 10 years, no one will remember Jaguar 😂
They’re already more rare than seeing a damn Porsche or Lamborghini today. Here I thought they would’ve brought back v8 superchargers
They will build 🚀 that NO ONE owns!
Like kids today have no idea MTV used to play music videos
In the before time? The long, long ago?
Good bye jaguar. Destroyed by Blackrock
>copy nothing
>proceed to copy every "new modern audience" ads
Copy nothing - Including success.
Yep, a direct copy of the last 10 years of stereotype woke people. Seen this type of terrible advert hundreds of times before; usually for perfume! Nothing original or innovative - just a blatant copy.
lmao ikr, this is my big beef with it.
It looks like if AI tried to make an ad to appeal to Gen Z
EXACTLY. This ad is just lame conformity to an already long-outdated interpretation of what 'bold' looks like. Far from creative, it's simply tedious.
Copies Disney and Budlight
If you watched this ad on tv with no context you would have absolutely no idea Jaguar sells cars
They don't right now.
I know nothing about car brands, so I had to be told to know this was even about cars to begin with.
If you have no idea that Jaguar sells cars you are not their target market
Cars?
I genuinely thought this was a new fashion brand that somehow had the same name as the car company
I never wouldve thought that this video was released by the car company
Its official Jaguar have given up on cars, they're now moving into the unisex tampon market
😂😂😂😂 unisex tampon !!!
🤣🤣🤣
😂😂
You won this comment section and there are some serious competitors here :)
#TamponTim!!!
Don't forget: *It's good to be bad*
We found where the bud light marketing team ended up.
tay1903
Yes! Absolutely!
lol
lol
🤣🤣🤣🤣🤣
They were sharted out at Jaguar.
“Let’s do a rebrand so we can appeal to people who hate cars”
I wonder what the proportion is between this video's number of views (2.6 million and rising) and the number of Likes.
@@FredScuttle456 25k dislikes as of now.
@@unrealbot3027 How many Likes?
estaban sentados en un prepucio?
The people who love this ad probably drive Toyota Prius.
Jaguar selling dresses now?
Dresses for men*
No, they will sell EVs to Chinese who want to look rich (so ironically Jag is copying BMW... again...).
They're selling top and bottom surgery, free with every purchase. No man shall be seen driving one of these.
Yes but only for men... **cough** I mean.... women?
@@WARXion Asians hate this woke stuff by default, can't be that
Now we know where the marketing team from Budweiser went
"How much downfall do you want?"
Jaguar : "Yes"
@@Ganesh-007-x 🤣🤣🤣
brilliant!
Ironically its their first car wreck without any actual cars in sight
Weird how they turned off the thumbs up/down button. I guess they think we can’t tell this is getting more dislikes then likes.🤣
Lets see. Gen Z woke stuff for a brand that sells to conservative 40 +- somethings. Dude dressed like a poodle. spinning meth head. No car in sight. Wtf
even Mike Hawthorne couldn't cause this bad of a car crash!
😂
😂😂😂😂 That is a spot on hilarious comment!
0% Car passion, 100% woke ideology… what a spot for a carbrand…🤡😂
RIght?! Lemme go grab quickly a BudLight as I watch this debacle in glorious 4K colorama. Cheers!
it is EVERYWHERE...University JOBS: 0% skills-experience, 100% woke ideology
I’ve had the itch to buy a Jaguar for a long time. A British gentleman’s car. However, Jaguars are difficult to maintain and service in Finland. Fortunately, this new image shift has completely killed any desire to buy a Jaguar.
Now jaguar doesn't know what a woman is.....smh
Why are people calling it woke? Are Jag drivers terrified of colour, or fashion, or futuristic aesthetics? It's a weird ad for a car but my mind boggles at the "woke" accusations
Congrats Jaguar, you just killed your entire brand in 30 seconds.
You are playing with the livlihoods of thousands of people... not just JLR staff but also suppliers and the automotive industry as a whole (worldwide). The comment section here is just a small snapshot of how the market will react. I implore you to re-think the direction for Jaguar before it is too late.
You're absolutely spot on.
So true! 👏👏👏
The damage is done
I didn’t think of this. Good point.
100% well said!
'Copy Nothing'
Except for every perfume/fragrance ad in the last 20 years 😂
And the hammer from the Apple commercial in the 80s...
And the opening of Friends where they all sit in unison.
A dash of CATS and some stuff from Barnum and Bailey.
It’s so daring of them to do what Benetton did 34 years ago
@Imlaor25 🤣🤣
Copy nothing. Derive everything
@@razor6552So true! 😂
This rebranding is going to be studied in marketing classes in colleges around the world for the next 50 years on how to instantly drive a prestigious brand directly into a wall at full speed.
100%, biggest most established car brand decides to ruin its reputation of 104 years with this junk. IMMEASURABLE L
The brand manager is crying as we speak.
Jaguar is not a prestigious brand anymore lol, they've had major issues for atleast 4 decades now
Just like DEI, nostalgia for what a brand was 60 years ago doesn't sell cars today.
Jaguar has been garbage for decades. Their last ditch effort was to take free ESG money and hope they can still stay afloat, hence this. In fact, I expect every British car brand to try this soon, since brits can't make reliable cars to save their life.
I can imagine the board being shown this and no one said a thing because they were too scared they would be sacked/sued for being some kind of phobic if they said this advert is not for Jaguar.
This is, without a doubt, the single worst marketing campaign EVER. Literally of all time.
You say that, but it has got everyone talking.
@@maywalker997talking about not buying Jaguars….
Worse than Budweiser?
@@maywalker997 Does not sell. 🤣
Sim
Goodbye Jaguar. From style icon to embarrassing in 31 seconds.
"No publicity is bad publicity"
Jaguar "hold my beer"
@jdawg5960 I think you misspelled "Hold my Bud Light!"
Hold my Bud Light beer.
actually "hold my plug"
Well Jag you did it. You sank 100 years of tradition for your trash new concept car.. You are now the new Daewoo😂